The Need for Mobile Application Testing

In the current market of technology based applications and products, almost all the business services are compatible with mobile devices. Mobile applications are global entities now. They are everywhere – in E- Commerce, E-Bidding, E-learning, E-Reservations, E- banking, and social media. The usage of Mobile application is exploding across the world today as consumers of the web applications expect a continued access of the same web services through their mobiles while away from their computers.

Mobile applications are becoming the critical aspect of corporate profitability so rapidly that many of the web based applications are contemplating the direction of going the ‘App Only’ way. That is the desktop application to be discontinued and the services to be made available only via mobile apps. This has complicated the already existing challenges in the software delivery as consumers have very high expectations of the application quality which they install on their devices. Applications are expected to be:

• Responsive
• Stable and secure
• 100% uptime 24X7
• be supported with equal efficiency on any mobile platform

This necessitates a comprehensive mobile testing strategy for not only getting the applications into the market but also keep them in the competition.


Mobile Application Testing is different and more challenging than that of the traditional desktop web applications. The major challenge in Mobile Testing is the continuous increase in the variety of mobile devices; mobile operation systems, firmware updates and other customizations call for a large set of testing permutations. This correspondingly increases the cost of Quality Assurance for the organization.

The key considerations for planning a testing strategy can be summarized as follows:

• Maximize the test coverage by an optimal mix of emulators and physical devices.
• Select an effective automated testing tool thus reducing the cost of regression testing.
• Consider the different kinds of testing.
• Perform the test processes mainly on Wi-Fi networks and use the network tools to simulate the network connectivity and other network parameters.


The main types and sub-types of Mobile Testing can be categorized as follows:

• Functional

- Validation
- Regression / Smoke
- Offline Accessibility

• Non – Functional

- Network Strength/ Outage /Recovery
- Peripheral

• Application Performance

- Network & CPU Usage
- Rendering Time

• Acceptability

- User Experience
- Competitive Analysis

• Interrupt

- Interruptions from Voice/SMS
- Effects of Notifications
- Removal of Battery/Cable

• Memory Leak and Security

- Memory leaks & usage
- Garbage Collection
- Data Retention and Cache Review
- Security Auditing, Scanning and Penetration
- Transmission

• Installation

- Uninstall, Reinstall and Upgradation
- New App Installation

• Vulnerability

- Open Web Application Security Project
- Static & Dynamic Code Analysis
- Encryption of Data
- Conformance Testing as per the marketplace guidelines

• Language

- Locale Validation
- Locale Data Generation

The various types of testing to be performed on each application depends on the type of application, the target audience and the distribution channel. Also with the agile methodology implemented the requirement of additional testing cycle is created. This is also required when a new device in launched in the market.


To build without testing is a very insensible approach. Most of the negative reviews on mobile applications are based on crashes, battery outage and poor network performance. An optimized combination of manual and automated Mobile Testing can solve these issues and help the developers to prevent failure of the program. Mobile Applications and services have become a strategy for organizations all over the world. It is also very easy for businesses to get their deployment strategy go wrong. This can easily trip up businesses if Mobile Testing and Quality Assurance is not applied from the very early stages of development.

Industry Fragmentation in Mobile Application Development

With the number of people using mobile devices increasing exponentially each year, several companies are entering into the mobile application development market. This has led to the proliferation of mobile operating systems. In many other industries, this increased level of competition would benefit consumers. In the mobile application development industry however, it has lead to industry fragmentation.

Fragmentation is a phenomenon commonly experienced in information technology and computing related industries. Fragmentation occurs when there are several standards or platforms in the industry. This prevents developers from accessing the full scope of the market and forces them to focus only on the most popular platforms. Only developers with an unusual wealth of resources are able to cater to the full market. Even large companies have attested to the detrimental effects of fragmentation in the mobile applications market. In February 2010, the BBC announced plans to launch a mobile news application. During this announcement, they criticised fragmentation within the mobile applications market saying it prevented them from reaching all consumers equally and that until a solution is found profitability in the mobile application industry will suffer.

Fragmentation prevents smaller developers from entering the market for a number of reasons. Firstly, it increases costs. In a fragmented market, prospective developers will be forced to comply with a myriad of different standards and procedures in order to take their application to market. This raises the cost and time involved in developing an application and acts as a barrier to smaller or newer developers. In turn, this is detrimental to consumers as it reduces choice in the market. Developers must also incur considerable cost to learn how to develop for a particular platform. In a fragmented market, it is often difficult to predict which platforms will become dominant and have a larger install base. If developers choose a platform that is phased out later or becomes a niche platform, they will have wasted valuable time and money.

Fragmentation in the market also prevents developers of highly technical or targeted applications from entering the market and making a profit. Highly technical applications are difficult to port across platforms and or often targeted at a specific niche audience. If the audience is split across a number of devices, it is unlikely that such applications will be profitable at market.

Fragmentation in the mobile devices market is a relatively new phenomenon. In the early 2000s there were very few mainstream mobile device operating systems, Palm, Windows Mobile and Blackberry. Less than a decade later there are over three times those numbers with new platforms emerging such as Android, iPhone and more variations of Palm, Symbian and Windows platforms. With no system completely dominant in one area, it is increasingly difficult for developers to reach their target markets. Each mobile platform also tends to have its own digital distribution channel. Distribution across different channels also adds to the costs incurred by developers as they have to comply with the rules of each distribution channel and pay a percentage of their revenue to each store.

Fragmentation stems from having so many mobile operating systems and therefore is can only be tackled by the owners platforms cooperating to find a solution. The best example of this to date is an industry alliance, the Wholesale Applications Community. This alliance consists of 24 mobile companies including Samsung, LG, Sony Ericsson and Orange. The aim of this alliance is to create a mobile distribution channel that distributes applications to all devices irrespective of the mobile platform. They aim to create this common standard for mobile applications within the next 12 months.

A common standard for mobile applications is the best way to tackle fragmentation in the long term. However, some developers have started to develop mobile web applications instead of native mobile applications. Although web applications do not have the functionality of native applications, any device with a recent internet browser can access them. Mobile Web application development has become more viable in recent years as mobile browsers have improved and have support for scripting languages such as JavaScript.

However, web application development is not ideal for many developers, especially those developing complex applications. With the formation of the Wholesale Applications Community and the cooperation of many of the major firms in the mobile development market, it seems that a concerted effort is being made to deal with fragmentation in the industry. As long as the interests of all the firms in the Wholesale Applications Community continue to converge, it is likely that the negative impact of fragmentation on developers and consumers will be greatly lessened.

Mobile Application Development – Taking Businesses Ahead

Mobile phones have greatly evolved over the last few decades due to massive developments in communication services. Mobile applications and accesses to the Internet have actually turned mobile phones into small, compact computers. The highly competitive environment makes mobile apps an innovative and cost-effective way to market products and services. Thus, by investing in mobile application development, companies can take their business ahead of the competition.

Utility and Fun Driven Mobile Application Development

There are many Smartphone brands such as Apple’s iPhone that pamper users with a large number of exciting features and apps. Mobile app stores are a great place to compare prices and buy innumerable apps of your choosing. Therefore, mobile app development covers most phone brands and operating systems. Symbian and Android development, iPhone application, Windows Mobile and J2ME mobile apps are some of the most commonly available application platforms.

Use of Advanced Technology for Mobile App Development

The technology used for mobile phones has vastly improved in the last few years. The advent of internet use in mobile phones and various internet-based applications make it all the more useful and desirable among phone users.Both small and large businesses are hiring mobile application developers and/or outsourcing their work in order to reach the top (or stay there).

Internet and Mobile Apps Make Smart Phones a Must Have

More recently, telecommunication providers have begun offering internet connectivity as well. Once your Smartphone is connected to the internet, you can access any website as well as their applications. Therefore, businesses need to optimize their existing applications for different types of Smart phones-that is, invest in mobile application development to reach Smartphone users. This is because Smart phones are so incredibly convenient to use that most of their users rarely use any other device to access websites. So, if your web application is not designed to function on mobile phones, you’re losing out on a huge customer base.

Faster Communication, Greater Reach

When you buy a mobile phone from a store, you will get a large number of applications that are embedded into the phone. For example, Windows mobile phone applications, Android applications and games.Our generation want everything to work fast, so applications that assist in faster communication are all the rage. Businesses that understand the behavior of mobile application users can further develop applications to attract potential customers and gain a winning edge over competitors. Mobile phone applications today play a crucial role in the amount of profit a company can earn. Therefore, if you are a businessperson, you cannot afford to ignore the value that will result from investing in mobile app development.

Understanding Mobile Application Development

In today’s time and age, smartphones and applications have gained a lot of popularity. As of now, a mobile phone is not just restricted to make calls. With the help of mobile phone development, individuals and businesses have started creating unique and innovative applications, which facilitate internet browsing, email, faxing, games, graphics and wireless information services. Considering the revolution with handheld devices, mobile application developers are in rage.

Mobile application developers combine different elements to formulate software apps and solutions. Various organizations have started showing interest in business applications and loads of them have started outsourcing their requirements to developers across the globe. A few preferred mobile software solutions include web applications, games and interactive business solutions across different technology platforms. There are a few things you need to consider, before you decide on a specific mobile application.


Mobile phone applications are different from one platform to another and one cannot devise an application that runs on all platforms. With different companies, the mobile phone platforms are dissimilar and certain applications work with specified technologies only. For an example, an iPhone application cannot work on a Windows Mobile or a Blackberry platform. Therefore, it is imperative to select the ideal mobile platform, before you get started with mobile apps development.

Client Base

Before you get started with a mobile application developer, you must determine the kind of audience you wish to target at. Based on your target audience, you must then decide whether you want applications that could be used by individual consumers or business mobile applications. It would be easier for the mobile application developer to form a work plan, plan on the design and the technology for your mobile software.

Budget & Timing

Before you get started with mobile application development, you must consider the cost of your development as well as the exact time frame to launch a specific product. To begin with, you must do some basic research on the products being used by your competitors along with the price strategy adopted by them. In order to make the most out of your investment, you need to launch your product at the right time. Regardless of where you outsource your application development services, you need to ensure that the application is developed within a predefined timeline.


Wireless applications have revolutionized the way cell phones are being used today. Businesses are now getting interesting apps, which are innovative and unique. The whole purpose of mobile application development is to strike a chord amongst the customers. Businesses require powerful mobile phone applications, which serve a variety of purposes including browsing, gaming, entertainment, search and many more. Mobile application developers can design, create and customize the application in accordance to the client needs. These are professionals who possess the technical as well as the functional expertise to perform simple and complicated tasks. To conclude with, one can access the world with any handheld device today.

Mobile Application Development Services

Mobile applications provide meaningful solutions to manage a business in a better way. Businesses and consumers both demand innovative & out-of-the-box mobile applications that provide sophisticated user experience. That’s why, the mobile applications development is in huge demand these days. As the name suggests, they are application software that can be installed on advanced mobile devices. Mobile applications are built to run on various mobile operating systems & devices such as iOS, Android, Blackberry & Windows Phone.

Today apps help people to make bank transactions, purchase goods online, pay bills, book movie tickets, etc. Thus, users prefer to use mobile applications for various platforms like iPhone and Android to communicate with the companies. Mobile applications simplify our lives – we can make purchases, order food from the restaurant, read the news, check the weather. They are used as business diary, organizer & help to watch over our health, to read books etc…

The mobile sites have certain compensations like the development of mobile sites is cheaper. Moreover, in some cases it’s simple to maintain them, they don’t need installation and it’s easier to promote them on the Internet. However, mobile apps are more preferable than mobile sites as it increases customers’ reliability, & are easier to use I.e. the application runs faster. Also you have the opportunity to use the functionality of device (the camera, GPS, etc… )

The mobile applications development has benefited both businesses and users. The number of segments this field has made a significant impact on:

• Entertainment and Media – mobile application is a powerhouse of entertainment. The mobile offers the best entertainment applications like movie, music, games and fun apps.

• Business – Mobile apps can help businesses to provide customer service I.e. banking or transaction apps, add value apps that enhance customer relationships or experiences, selling apps based on the business intellectual property to make money.

• Productivity – Very true! iPhone & Android app development has tremendous positive impact on businesses. A number of applications have been designed by the developers to increase the productivity of the mobile users. Businesses rely on mobile apps to attract customers with its amazing and helpful features.

It is the mobile apps, through which users can entertain, enjoy and do or manage a business effectively. This app helps businesses seize the attention of their users easily and cater to their requirements effectively.

The mobile app for iPhone and Android is more convenient when it is already installed. Mobile website can be beneficial for those who can’t afford to built a mobile app. At the same time mobile app should be applied for the fullest functionality. So, mobile applications have some significant advantages. Two of the main advantages of mobile applications are extensive functionality and high level of usability.

To be the chief of the market you should focus on the target audience and consumer. In such case, your own mobile app for clients’ service will give you an essential advantage among your rivals. Appeal to the professionals and you will receive really quality and useful product!

Business Technology Career Training Schools

In business, the use of technology is becoming prominent. Working through a training program can teach students how to understand business technology. Several colleges offer career training to students by preparing them for the work needed within a business. Two main options are available to students and these include completing a certificate or associate’s degree program. Students can learn a number of things prior to enrollment.

1. The goal of education is to learn how to become an administrative assistant or office manager. The skills learned integrate business knowledge with computer technology and training in these areas fosters the correct level of understanding to work in any clerical or supervisory role. The technology of a business includes all computer programs used to keep track of business transactions and communications. Working with Word and desktop publishing programs are all programs covered in the technology side of this degree. Many colleges offer basic business courses as well.

2. When training inside a certificate program students should expect to be immersed in studying how to effectively work with business technology. Colleges create this environment by providing courses in business math, database management, and staff management. Essentially, students are learning how to work as a business technology manager. The skills acquired include being proficient in keyboarding, accounting, and managing. Students can expect to learn how to use computer systems to accomplish everyday tasks needed to help keep a business running smoothly. Continuing education at the associate’s degree level is where most students begin their education.

3. A two-year associate’s degree trains students to enter the competitive field and be successful. With the knowledge gained through specific courses students are able to work inside a business setting and contribute to a businesses operation. Business information systems, business principles, spreadsheets, data management systems, and business communications are all courses that provide the needed career training and experience to enter a career. Students learn what it takes to provide these services to a business. The work done contributes to business information that needs to be typed, saved, and distributed accordingly.

4. The workplace provides a place for trained students to observe and learn more about how a business works. The field is estimated to grow considerably. This is due to the continued need that businesses have for qualified individuals. Trained students are able help a business reach its highest level of potential and workflow making their education in demand. Depending on the level of education students can obtain careers working for a business as an office manager or assistant. The average yearly salary is approximately $35,000. Student’s that find the work of a business intriguing and desire to move up in the industry can find training in management technology. This closely related field prepares students to become managers of an office by operating business technology like computers, spreadsheets, and bookkeeping programs. The added responsibility is gained through the management side of career training.

Managing Small Business Technology

Technology Levels the Playing Field

One advantage small business has gained over the years is the ready availability of sophisticated technology that was once the exclusive asset of the largest corporations. But with this benefit comes the additional responsibility of proficient management of that technology.

Customers Demand Better Service

Today’s customer has come to expect the greater convenience and efficiency the Internet Age, with online connectivity to company accounts, or at least computerized records, information databases, and customer management systems.

A Technology Breakdown Can Be a Public Relations Nightmare

Managing your technology may not be at the top of your list of important business activities, but perhaps it should be, because how your computers, database, network, phones, etc. are running can make the difference between being seen by your customers as competent and caring about their needs, or inefficient and unconcerned.

Asset Management Can Be a Daunting Task

Your technology must be chosen and sized to the required tasks and your staff must be proficient in its operation, but there is much more to keep track of. Your technology must be periodically upgraded. It is vital that software be updated for security and fixes. Hardware and software depreciate and must be either upgraded or replaced. When facing budget constraints, decisions must be made whether to continue using current equipment and software, or to replace it. For example, perhaps a three-year depreciation cycle could be extended to five years, but circumstances might dictate replacement, such as the inability of older equipment to support the software needed to remain competitive.

Threats Cannot Be Ignored

Damage from computer viruses, unreliable power sources, improper usage of software, etc. is a problem small business managers didn’t have to deal with in the past. Proper rules need to be set up, taught to your employees, and enforced. Commercial grade surge protectors, UPS (Uninterruptible Power Supplies), or even backup electrical generation may be necessary for the protection of your equipment, and proper technology training of your employees is always important.

Technology Glitches Must Be Handled Properly

No matter how good your hardware, software, and employee training, technology breakdowns do occur. Properly handling them is a matter of communication. For example, if a customer experiences difficulty accessing their account, they may keep trying over and over. This uses valuable bandwidth and CPU time. Multiply this by many customers trying to access your system, and your network, as well as your technicians, could be tied up with customer requests instead of working to solve the problem. The solution is to tell your customers you are aware of the problem, apologize for the inconvenience, and let them know you are working on it.

Outsourcing As a Solution

Many businesses solve their technology management problems by contracting with an outside technology management service. It is important that you chose one which is competent, flexible in its prices and levels of service, and has a reputation for effective communication with its clients.

Managing your business technology is as important for your business as sales, employment, and other aspects of your business. Properly managed, technology can give you an edge over your competitors and bring you up to the level of the large corporations.

Contracting with the right managed support IT service company is a valuable part of a successful business strategy. InHouse Techies offer several levels of managed IT support services, including custom tailored monthly plans.

Business Technology in Small Business

Business technology in small businesses can mean a lot of different things and can be interpreted in many different ways. But it will always come down to the same thing – the technology implemented and used by a business must provide the maximum amount of efficiency for the minimum amount of cost and maintenance.

Technology in business must be well planned and implemented in a sensible manner and a plan for technology management must be developed and adhered to. This may mean moving more of your business systems onto the internet to increase the mobility of your business, or identifying and investing in new systems which will do the same job but in a more efficient manner.

How Can the Internet Help My Business?
If you are looking to save money for your business, the internet is an excellent place to start. If your business includes a small call centre to provide customer service, you could save a lot of money in the long run by investing in changing the phone system to an IP telephony system. This would mean that rather than incurring massive phone bills using normal phones, all calls would be routed over the internet and customers would be able to call in using a normal local telephone number.

It is much cheaper to call someone through the internet than through a standard phone line and the savings you would make here would more than cover the cost of implementing such a system.

You would need to ensure that your business’ internet connection is powerful enough to manage this of course. If there is not enough bandwidth to accommodate all of the calls being made, the sound quality can suffer. As long as both parties can hear what the other is saying, this does not have to be too much of an issue – making allowances for this would need to be part of your business’ strategy for technology management.

What about My People in the Field?
If you have a large team of sales reps in the field, the savings which you could enjoy through the implementation of internet based telephony can be carried on to this side of your business as well. Nowadays, there are many mobile phones available which are capable of making calls over the internet using the 3G network. This would mean a possible upgrade of your corporate mobile phone contract and possibly some retraining for your staff – but ultimately it would save you money on phone bills.

How do I Know that My Company is Now More Efficient?
Technology in business also encompasses the assessment and monitoring of work performed by the employees. With modern networking and targeted technology management, it would be possible to not only make your company run more efficiently for less money; but also allowing you to keep an eye on exactly what is going on in real-time.

There are many products available which will allow you to monitor your employees’ statistics – be it the amount of time they are spending on each call or the amount of time they take to finishing each file before they are able to move onto the next one. Through this, you would be able to address any possible issues which may arise and discuss them with the employee.

Business technology should broaden the horizons. You should be able to do more for spending less. Something as simple as making phone calls cheaper or something as involved as identifying areas of concern in an employees performance and having more information which can be used to develop strategies for the employee to avoid this.